Innovation Map – Wie kommt das Neue in die Welt?

With Rosebud for WKO – Austrian Economic Chamber
Communication, Web & Book Design
2021

InnoMap-Radar

The Department for Innovation and Digitalization of the WKO has placed a special focus on preparing Austrian companies for the future. 

The Innovation Map is an open innovation project — more precisely, an interactive radar that categorizes current technology trends. It was created through the collaborative efforts of national and international experts, universities, and institutions. In cooperation with many partners, the WKO presents an online tool pioneering technologies that have the potential to shape not only the Austrian economy but also the world of tomorrow.


Strategy

Understanding what the Innovation Map stands for and what it can do requires deep engagement — a challenge in itself. How can this be communicated to Austrian companies quickly and clearly? With the simple introductory question, “How does the new come into the world?”, we wanted to spark curiosity about “105 outlooks on the future.”

To ensure the project would not remain just an online tool and to provide something more tangible, its vision and content were also published in the form of a book and poster. Especially at conferences, this proved to be a sustainable and effective measure.

InnoMap-Radar-Website
WKO_InnoMap_Overview_1800x1000px

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