Innovation Map – Wie kommt das Neue in die Welt?
With Rosebud for WKO – Austrian Economic Chamber
Communication, Web & Book Design
2021
The Department for Innovation and Digitalization of the WKO has placed a special focus on preparing Austrian companies for the future.
The Innovation Map is an open innovation project — more precisely, an interactive radar that categorizes current technology trends. It was created through the collaborative efforts of national and international experts, universities, and institutions. In cooperation with many partners, the WKO presents an online tool pioneering technologies that have the potential to shape not only the Austrian economy but also the world of tomorrow.
Strategy
Understanding what the Innovation Map stands for and what it can do requires deep engagement — a challenge in itself. How can this be communicated to Austrian companies quickly and clearly? With the simple introductory question, “How does the new come into the world?”, we wanted to spark curiosity about “105 outlooks on the future.”
To ensure the project would not remain just an online tool and to provide something more tangible, its vision and content were also published in the form of a book and poster. Especially at conferences, this proved to be a sustainable and effective measure.
Selected Works
Anne Duk Hee Jordan – The End Is Where We Start FromBook & Exhibition Design
Wiener Festwochen 23Campaign 2023
Eine Welt für VerbundIllustration & Animation
Verbund in PiktogrammenPictogram Design
MQ – What the world needs nowCampaign, Illustration
Kunstverein Eisenstadt – Feelings are FactsPrint Design
Kunstverein Eisenstadt – Buchklub über:lesenIllustration, Print Design
Icons für Stadt WienPictogram Design
MQ für alleType Design, Campaign
WKO – Wie kommt das Neue in die Welt?Communication Strategy, Web & Book Design
MQ LibelleBrand Identity, Campaign
Kasper Kovitz – The LessonsBook Design
Agenda Austria – Intellektuelle SelbstverteidigungBook & Web Design
bast arts – Visionen Form geben.Branding, Web Design
MQ – Welt Kultur ArealeBook Design
Entwickler Kollektiv – Software handgefertigt in WienWeb Design, Illustration
Ein Leben für Medizin und KunstBook Design