MQ Libelle
With Rosebud for MuseumsQuartier Wien
Brand Identity, Campaign, Copy & Design
2020
Artworks by Birgit Palma, Christian Leban, Lukasz Buda, Daniel Triendl, Wald & Schwert and LWZ
Animation by LWZ
After years of planning, the MQ Libelle (German for dragonfly) on top of the Leopold Museum finally opened. Though adding only a few square meters, it offers unbeatable views of Vienna.
Kept close to the main branding of MQ, a communication strategy with categories to introduce the venue to locals and tourists.
With actual photos of the space still unavailable, a dragonfly was brought to life as the location’s playful ambassador, illustrated by various artists to highlight aspects and life moments of the terrace.
© Hertha Hurnaus
© Hertha Hurnaus
Selected Works
Bella Trieste DomicileMural & Wall Art
Anne Duk Hee Jordan – The End Is Where We Start FromBook & Exhibition Design
Wiener Festwochen 23Campaign 2023
Eine Welt für VerbundIllustration & Animation
Verbund in PiktogrammenPictogram Design
Icons für Stadt WienPictogram Design
MAKE IT HAPPENIllustration, Digital Publication
MQ – What the world needs nowCampaign, Illustration
MuseumsQuartier Wien für alleRedesign, Campaign
Kunstverein Eisenstadt – Feelings are FactsPrint Design
Kunstverein Eisenstadt – Buchklub über:lesenIllustration, Print Design
WKO – Wie kommt das Neue in die Welt?Communication Strategy, Web & Book Design
Kasper Kovitz – The LessonsBook Design
Agenda Austria – Intellektuelle SelbstverteidigungBook & Web Design
bast arts – Visionen Form geben.Branding, Web Design
MQ – Welt Kultur ArealeBook Design
Entwickler Kollektiv – Software handgefertigt in WienWeb Design, Illustration
Ein Leben für Medizin und KunstBook Design
WaldkindergartenBranding, Web Design, Illustration