MQ Libelle
With Rosebud for MuseumsQuartier Wien
Brand Identity, Campaign, Copy & Design
2020
Artworks by Birgit Palma, Christian Leban, Lukasz Buda, Daniel Triendl, Wald & Schwert and LWZ
Animation by LWZ
New heights at MQ
After many years of waiting and planning, the time had finally come: the MQ Libelle opened on the roof of the Leopold Museum. As a public terrace and event space, it only adds a few square metres to the MQ, but it offers an unbeatable view of Vienna.
Branding & Campaign
Rosebud provided branding and a communication strategy to introduce the new location to Viennese residents and tourists alike. As is often the case with construction sites, beautiful pictures of the location were still a long way off. That’s why it made sense to bring a dragonfly to life as an ambassador. In the various illustrative designs by different artists, individual aspects or life situations relating to the location are explained in a playful way.
To make the various images like rendering, illustration and the city view work together, we chose a bento layout.
© Hertha Hurnaus
© Hertha Hurnaus
Selected Works
Anne Duk Hee Jordan – The End Is Where We Start FromBook & Exhibition Design
Wiener Festwochen 23Campaign 2023
Eine Welt für VerbundIllustration & Animation
Verbund in PiktogrammenPictogram Design
MQ – What the world needs nowCampaign, Illustration
Kunstverein Eisenstadt – Feelings are FactsPrint Design
Kunstverein Eisenstadt – Buchklub über:lesenIllustration, Print Design
Icons für Stadt WienPictogram Design
MQ für alleType Design, Campaign
WKO – Wie kommt das Neue in die Welt?Communication Strategy, Web & Book Design
MQ LibelleBrand Identity, Campaign
Kasper Kovitz – The LessonsBook Design
Agenda Austria – Intellektuelle SelbstverteidigungBook & Web Design
bast arts – Visionen Form geben.Branding, Web Design
MQ – Welt Kultur ArealeBook Design
Entwickler Kollektiv – Software handgefertigt in WienWeb Design, Illustration
Ein Leben für Medizin und KunstBook Design