Wiener Festwochen bringen Licht in die Stadt
With Rosebud for Wiener Festwochen
Campaign, Art Direction, Illustration
2023
Scope: OOH Campaign, Festival Guide, Animation, Web ads, Event Design, Print,
Social Media, Merchandise
Motion and sound design by Left
Starting Point
As one of the most important festivals in Vienna and one of its kind worldwide, the Wiener Festwochen commissions, initiates and accompanies artistic visions that deal with our time and our world.
2023 was a year of relief, finally shaking off the dark years of the Covid pandemic and its consequences. A relief that is intended to illuminate the city like a bright light.
Design Concept
The 2023 festival illuminates new artistic spaces in the city and their possibilities. To convey this, an illustrative approach was chosen. The reduction to three motifs as an abstract message, combined with the date reflects the artistic director’s concept of “healing” — a theme consistent with their strong affinity for abstraction.
In collaboration with Left Studio, the illuminating motifs were brought to life.
Selected Works
Anne Duk Hee Jordan – The End Is Where We Start FromBook & Exhibition Design
Wiener Festwochen 23Campaign 2023
Eine Welt für VerbundIllustration & Animation
Verbund in PiktogrammenPictogram Design
MQ – What the world needs nowCampaign, Illustration
Kunstverein Eisenstadt – Feelings are FactsPrint Design
Kunstverein Eisenstadt – Buchklub über:lesenIllustration, Print Design
Icons für Stadt WienPictogram Design
MQ für alleType Design, Campaign
WKO – Wie kommt das Neue in die Welt?Communication Strategy, Web & Book Design
MQ LibelleBrand Identity, Campaign
Kasper Kovitz – The LessonsBook Design
Agenda Austria – Intellektuelle SelbstverteidigungBook & Web Design
bast arts – Visionen Form geben.Branding, Web Design
MQ – Welt Kultur ArealeBook Design
Entwickler Kollektiv – Software handgefertigt in WienWeb Design, Illustration
Ein Leben für Medizin und KunstBook Design