MQtopia
With Rosebud for MuseumsQuartier Wien
Redesign (Logo Lifting & Type Design), Campaign & Copy concept
2021
Creative Direction by Stefan Bauernberger & Rosebud
Animations by Nadine Weber, final font by Max Dunin
Public spaces are there for everyone, but how do you give people a sense of participation? With the I'MQ YOURS campaign, we wanted to empower visitors and transform ‘The MQ is there for me’ into ‘I am the MQ’. The new claim of the brand becomes a platform.
The photos used in the campaign were taken in and around the MQ by visitors published on various social media channels.
Based on the 20 years old logo, a new, exclusive font was developed for all MuseumQuartier communications, which
we call MQtopia.
Selected Works
Bella Trieste DomicileMural & Wall Art
Anne Duk Hee Jordan – The End Is Where We Start FromBook & Exhibition Design
Wiener Festwochen 23Campaign 2023
Eine Welt für VerbundIllustration & Animation
Verbund in PiktogrammenPictogram Design
Icons für Stadt WienPictogram Design
MAKE IT HAPPENIllustration, Digital Publication
MQ – What the world needs nowCampaign, Illustration
Kunstverein Eisenstadt – Feelings are FactsPrint Design
Kunstverein Eisenstadt – Buchklub über:lesenIllustration, Print Design
WKO – Wie kommt das Neue in die Welt?Communication Strategy, Web & Book Design
MQ LibelleBrand Identity, Campaign
Kasper Kovitz – The LessonsBook Design
Agenda Austria – Intellektuelle SelbstverteidigungBook & Web Design
bast arts – Visionen Form geben.Branding, Web Design
MQ – Welt Kultur ArealeBook Design
Entwickler Kollektiv – Software handgefertigt in WienWeb Design, Illustration
Ein Leben für Medizin und KunstBook Design
WaldkindergartenBranding, Web Design, Illustration