Illustrationswelt für Verbund
With Rosebud and Zündel Branding for VERBUND AG
Illustration, Corporate Design, Animation
2022 – ongoing
Starting Point
As part of the rebranding process carried out by Zündel Branding, we were commissioned to develop a sustainable illustration style for the brand. As an energy producer, Verbund must take a clear stand on contemporary issues such as the climate crisis. The new communication strategy should be confident, with a simple ‘V’ demonstrating that Verbund wants to send a strong signal, take responsibility and assume a pioneering role.
The communication and objectives are to be supported by illustrations and pictograms. The strong aesthetics of the images are supported by illustrations, lending the brand a playful lightness.
Design solution
Complex topics should be explained simply. A straightforward illustration style avoids unnecessary embellishments and focuses on the essentials. A constantly expandable illustration kit and rules facilitate quick image creation. The individual elements can be combined and linked to tell self-explanatory stories. The brand’s colours are based on a strong contrast between blue and white, which provides the colour scheme for the new Verbund world.
Selected Works
Anne Duk Hee Jordan – The End Is Where We Start FromBook & Exhibition Design
Wiener Festwochen 23Campaign 2023
Eine Welt für VerbundIllustration & Animation
Verbund in PiktogrammenPictogram Design
MQ – What the world needs nowCampaign, Illustration
Kunstverein Eisenstadt – Feelings are FactsPrint Design
Kunstverein Eisenstadt – Buchklub über:lesenIllustration, Print Design
Icons für Stadt WienPictogram Design
MQ für alleType Design, Campaign
WKO – Wie kommt das Neue in die Welt?Communication Strategy, Web & Book Design
MQ LibelleBrand Identity, Campaign
Kasper Kovitz – The LessonsBook Design
Agenda Austria – Intellektuelle SelbstverteidigungBook & Web Design
bast arts – Visionen Form geben.Branding, Web Design
MQ – Welt Kultur ArealeBook Design
Entwickler Kollektiv – Software handgefertigt in WienWeb Design, Illustration
Ein Leben für Medizin und KunstBook Design